Dickerson Bakker

Director of Marketing and Business Development - Ranching Heritage Association

Lubbock, TX - Full Time

The Ranching Heritage Association (RHA) is seeking a dynamic leader to drive marketing, business development, and community engagement for the National Ranching Heritage Center (NRHC) at Texas Tech University. Reporting directly to the Executive Director, this role will be a key leadership position, fostering a collaborative partnership to shape the NRHC’s future. The Director will lead a small, but dedicated marketing and business development team, ensuring innovative strategies that enhance visibility, strengthen community partnerships and expand revenue streams.

The director will play a key role in promoting and supporting the Red Steagall Institute for Traditional Western Arts, furthering its mission to preserve and celebrate the history and culture of ranching. This is more than a job—it’s an opportunity to make a lasting impact by expanding the reach of a historic institution and ensuring its legacy for future generations.

Position Overview:
The National Ranching Heritage Center (NRHC) at Texas Tech University is seeking a dynamic and strategic leader to serve as the Director of Marketing and Business Development. This role is instrumental in elevating the NRHC’s brand, expanding its audience reach, and developing sustainable revenue streams that align with the institution’s mission.
The ideal candidate is an experienced marketing and business development professional who thrives in a collaborative environment, demonstrates a passion for heritage and cultural preservation, and has a proven ability to lead teams with confidence and clarity. They will be responsible for fostering a cohesive and innovative work culture, managing a team of professionals, and ensuring consistent and high-quality communication strategies that deepen engagement with members, donors, and the broader community. This role requires a forward-thinking, hands-on leader who is both a strategic planner and an effective executor.

Key Responsibilities:
  • Develop and execute an annual marketing strategy to enhance awareness and visibility of the NRHC through social media, public relations, advertising, and promotional initiatives.
  • Lead business development efforts, including membership, donor engagement, corporate sponsorships, and strategic partnerships.
  • Supervise and mentor a team, ensuring a high-performance culture built on trust, empowerment, and accountability.
  • Act as a key representative of the NRHC at events, engaging with stakeholders, partners, and the media to strengthen institutional relationships.
  • Ensure that all branding, messaging, signage, and visitor experiences align with the NRHC’s high standards and institutional values.
  • Oversee marketing analytics and performance metrics to assess campaign effectiveness and identify areas for improvement.
  • Collaborate with internal departments, Ranching Heritage Association board and stakeholders to ensure alignment of outreach initiatives and strategic priorities.
Qualifications:
  • Bachelor’s degree in marketing, communications, business development, or a related field.
  • Minimum of five years of progressively responsible management experience in marketing and communications, preferably within a nonprofit or association.
  • Demonstrated ability to lead teams and foster a positive, high-functioning work environment.
  • Proven track record of developing and executing comprehensive marketing and revenue generation strategies.
  • Excellent communication skills, both written and verbal, with the ability to articulate a compelling vision to diverse audiences.
  • Highly organized and adaptable, capable of managing multiple projects while meeting strict deadlines.
  • Experience in public speaking, media relations, and community engagement is strongly preferred.
Work Environment:
  • Public speaking and face-to-face communication are essential components of this role.
  • Significant engagement with directors, members, donors, and the public.
  • High level of accountability in achieving strategic objectives and delivering measurable results.
  • Management of internal processes, resources, and team members to ensure efficient and effective operations.
Compensation, Benefits, and Location
  • Compensation for this role is commensurate with experience and ranges from $100K-$120K
  • Benefits for this position are highly competitive with comparable opportunities.
  • This position is based in Lubbock, TX at the National Ranching Heritage Center office.
Here is a link to the Opportunity Profile for more information.
 
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